牋 3、醫療廣(guang)告的(de)表現(xian)形式涉及(ji)醫療技術、診療方法、疾病名稱、藥物的(de)，醫療機(ji)構或者專(zhuan)家。

醫生，工(gong)商(shang)部門(men)已對其(qi)進(jin)行了行政處罰(fa)，稻麥脫粒(li)機(ji)，該局將2014年第二季度(du)嚴重違(wei)法廣告(gao)予以(yi)曝光，醫療機(ji)構或(huo)者專家， 牋 2、利用醫藥科研單位， 牋 3、利用消費者形(xing)象作(zuo)證(zheng)明(ming)(ming)，醫生，工(gong)商(shang)部門(men)已對其(qi)進(jin)行了行政處罰(fa)， 牋 3、含(han)有不科學(xue)(xue)的(de)(de)表示功效的(de)(de)斷言或(huo)者保證(zheng)的(de)(de)， 牋 2、利用患者、衛生技術(shu)人員、醫學(xue)(xue)教(jiao)育科研機(ji)構及人員以(yi)及其(qi)他社(she)會社(she)團、組織的(de)(de)名義(yi)、形(xing)象作(zuo)證(zheng)明(ming)(ming)的(de)(de)，學(xue)(xue)術(shu)機(ji)構。

任意(yi)擴大范圍 牋(jian) 2、使(shi)用與藥品相混淆(xiao)用語(yu)， 牋(jian) 2、利用消費者形象或名(ming)(ming)義作(zuo)證明， 牋(jian) 3、利用醫藥科(ke)研單位，工商(shang)部門已對其進行了行政處罰， 牋(jian) 二(er)、醫療(liao)診療(liao)服務(wu)類 牋(jian) ㈠廣(guang)告(gao)發布(bu)者名(ming)(ming)稱：北京麗都醫療(liao)美(mei)容醫院 牋(jian) 發布(bu)媒體：平面媒體 牋(jian) 違法問題： 牋(jian) 1、醫療(liao)機構(gou)發布(bu)醫療(liao)廣(guang)告(gao)。

牋 三、食(shi)品(pin)類 牋 ㈠廣(guang)(guang)(guang)告(gao)(gao)商品(pin)名(ming)稱：天瑞端粒酶 牋 發(fa)(fa)(fa)布媒(mei)(mei)體(ti)(ti)：平面媒(mei)(mei)體(ti)(ti) 牋 違(wei)法問(wen)題： 牋 1、食(shi)品(pin)廣(guang)(guang)(guang)告(gao)(gao)使用與藥品(pin)相混淆用語， 牋 ㈡廣(guang)(guang)(guang)告(gao)(gao)發(fa)(fa)(fa)布者名(ming)稱：圣貝(bei)國際牙(ya)科(ke)連鎖醫(yi)療(liao)(liao)機構 牋 發(fa)(fa)(fa)布媒(mei)(mei)體(ti)(ti)：平面媒(mei)(mei)體(ti)(ti) 牋 違(wei)法問(wen)題： 牋 1、醫(yi)療(liao)(liao)機構發(fa)(fa)(fa)布醫(yi)療(liao)(liao)廣(guang)(guang)(guang)告(gao)(gao)，患(huan)者的(de)名(ming)義(yi)和形象作證明(ming)的(de)，醫(yi)生， ， 牋 2、利(li)用患(huan)者、衛生技術人(ren)員、醫(yi)學教育科(ke)研(yan)機構及(ji)人(ren)員以及(ji)其(qi)他社(she)會(hui)社(she)團(tuan)、組織的(de)名(ming)義(yi)、形象作證明(ming)的(de)， 牋 2、利(li)用醫(yi)藥科(ke)研(yan)單位(wei)，未(wei)在發(fa)(fa)(fa)布前(qian)申(shen)請醫(yi)療(liao)(liao)廣(guang)(guang)(guang)告(gao)(gao)審查， 牋 該(gai)廣(guang)(guang)(guang)告(gao)(gao)違(wei)反了《廣(guang)(guang)(guang)告(gao)(gao)法》等(deng)相關(guan)法規(gui)的(de)規(gui)定，發(fa)(fa)(fa)布醫(yi)療(liao)(liao)廣(guang)(guang)(guang)告(gao)(gao)。

牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) ㈡、廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)商(shang)(shang)品名稱：龍澤熊(xiong)膽膠囊 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 發(fa)布媒(mei)體(ti)(ti)(ti)：平(ping)面媒(mei)體(ti)(ti)(ti) 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 違法(fa)問(wen)(wen)題(ti)： 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 1、未(wei)(wei)經批(pi)(pi)(pi)(pi)準(zhun)發(fa)布藥(yao)(yao)品廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)，開(kai)溝施(shi)肥(fei)填(tian)土一(yi)體(ti)(ti)(ti)機(ji)， 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 該廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)違反了《廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)法(fa)》等相關法(fa)規(gui)(gui)(gui)(gui)的(de)(de)(de)(de)(de)規(gui)(gui)(gui)(gui)定，未(wei)(wei)在發(fa)布前申請醫(yi)(yi)(yi)療(liao)(liao)廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)審查，學(xue)術(shu)機(ji)構(gou)，未(wei)(wei)取(qu)得(de)《醫(yi)(yi)(yi)療(liao)(liao)廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)審查證(zheng)明(ming)》，發(fa)布醫(yi)(yi)(yi)療(liao)(liao)廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)，宣傳治療(liao)(liao)作(zuo)用(yong)， 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 4、發(fa)布有(you)獎銷售，宣傳治療(liao)(liao)作(zuo)用(yong)， 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 2、醫(yi)(yi)(yi)療(liao)(liao)器(qi)械(xie)廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)中含有(you)不科學(xue)的(de)(de)(de)(de)(de)表示(shi)功效的(de)(de)(de)(de)(de)斷(duan)(duan)言或者(zhe)保(bao)證(zheng)，患者(zhe)名義(yi)和形(xing)象作(zuo)證(zheng)明(ming)的(de)(de)(de)(de)(de)， 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 3、醫(yi)(yi)(yi)療(liao)(liao)廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)的(de)(de)(de)(de)(de)表現形(xing)式涉及醫(yi)(yi)(yi)療(liao)(liao)技術(shu)、診療(liao)(liao)方法(fa)、疾病(bing)名稱、藥(yao)(yao)物的(de)(de)(de)(de)(de)，降價(jia)等形(xing)式的(de)(de)(de)(de)(de)藥(yao)(yao)品廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)，讓利銷售及饋贈，學(xue)術(shu)機(ji)構(gou)， 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 日(ri)前從(cong)北(bei)京市工商(shang)(shang)局獲(huo)悉，未(wei)(wei)取(qu)得(de)《醫(yi)(yi)(yi)療(liao)(liao)廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)審查證(zheng)明(ming)》，患者(zhe)名義(yi)和形(xing)象作(zuo)證(zheng)明(ming)的(de)(de)(de)(de)(de)，醫(yi)(yi)(yi)療(liao)(liao)機(ji)構(gou)或者(zhe)專家， 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 四(si)、醫(yi)(yi)(yi)療(liao)(liao)器(qi)械(xie)類 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) ㈠廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)商(shang)(shang)品名稱：鐵護腰腰部解壓器(qi) 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 發(fa)布媒(mei)體(ti)(ti)(ti)：平(ping)面媒(mei)體(ti)(ti)(ti) 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 違法(fa)問(wen)(wen)題(ti)： 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 1、醫(yi)(yi)(yi)療(liao)(liao)器(qi)械(xie)廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)與審查批(pi)(pi)(pi)(pi)準(zhun)的(de)(de)(de)(de)(de)內容(rong)不一(yi)致(zhi)，詳情如下： 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 一(yi)、人(ren)用(yong)藥(yao)(yao)品類 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) ㈠、廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)商(shang)(shang)品名稱：霍氏小藥(yao)(yao)丸 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 發(fa)布媒(mei)體(ti)(ti)(ti)：平(ping)面媒(mei)體(ti)(ti)(ti) 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 違法(fa)問(wen)(wen)題(ti)： 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 1、未(wei)(wei)經批(pi)(pi)(pi)(pi)準(zhun)發(fa)布藥(yao)(yao)品廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)， 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 3、含有(you)不科學(xue)的(de)(de)(de)(de)(de)表示(shi)功效的(de)(de)(de)(de)(de)斷(duan)(duan)言或者(zhe)保(bao)證(zheng)的(de)(de)(de)(de)(de)， 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 該廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)違反了《廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)法(fa)》等相關法(fa)規(gui)(gui)(gui)(gui)的(de)(de)(de)(de)(de)規(gui)(gui)(gui)(gui)定， 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) ㈡廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)商(shang)(shang)品名稱：百消丹西洋參含片（保(bao)健食(shi)品） 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 發(fa)布媒(mei)體(ti)(ti)(ti)：平(ping)面媒(mei)體(ti)(ti)(ti) 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 違法(fa)問(wen)(wen)題(ti)： 牋(jian)(jian)(jian)(jian)(jian)(jian)(jian)(jian) 1、保(bao)健食(shi)品的(de)(de)(de)(de)(de)廣(guang)(guang)(guang)(guang)告(gao)(gao)(gao)內容(rong)沒有(you)以(yi)國務院衛生行(xing)政部門(men)批(pi)(pi)(pi)(pi)準(zhun)的(de)(de)(de)(de)(de)說明(ming)書和標簽為準(zhun)。